Widget Metrics
A good illustrative screenshot would show the Analytics → Conversion tab with a clear, left‑to‑right funnel and numeric conversion at each step.
Suggested screenshot composition:
- Page context
- App sidebar visible on the left with Analytics highlighted
- Tabs at the top of the main panel: Overview and Conversion, with Conversion selected
- Date range controls
- Top-right date range picker visible (e.g.,
Last 30 Days) - Optional quick presets dropdown (Today, Last 7 Days, Last 30 Days, Last 90 Days, This Month, This Quarter, Year to Date)
- Funnel visualization (main focus)
- A horizontal funnel or step chart with five labeled steps:
- Widget Views
- Product Adds
- Tier Applied
- Cart Adds
- Purchases
- Each step should display:
- The event name (e.g., Widget Views)
- The event count (e.g.,
12,450) - The conversion rate from the previous step (except the first step), e.g.:
- Under Product Adds:
View → Add: 38% - Under Tier Applied:
Add → Tier: 62% - Under Cart Adds:
Tier → Cart: 71% - Under Purchases:
Cart → Purchase: 44% - Between steps, show drop‑off percentages or small labels like
Drop‑off: 62%to emphasize where customers leave the funnel. - Summary metrics above or beside the funnel
- A row of metric cards summarizing key KPIs, for example:
- Overall Conversion:
3.4%(from Widget Views → Purchases) - View → Add Rate:
38% - Add → Cart Rate:
29% - Cart → Purchase Rate:
44% - Each card should include a small label and a large numeric value, optionally with a trend indicator vs. previous period (e.g.,
+8.2% vs last 30 days). - Optional lower section (still visible in the screenshot)
- A Top Bundles table or list under the funnel, with columns like:
- Bundle name
- Widget Views
- Cart Adds
- Purchases
- Overall Conversion
- This reinforces that the screenshot is part of a broader analytics dashboard.
Visual style tips:
- Use a clear, contrasting color (e.g., blue or green) for the active funnel bars and a lighter neutral for drop‑off areas.
- Keep typography simple: event names in medium weight, counts and percentages in bold.
- Ensure all five event types are fully visible in a single frame so the entire journey
Widget Views → Product Adds → Tier Applied → Cart Adds → Purchasesis readable at a glance.
This composition will clearly communicate the step‑by‑step conversion rates and where customers drop off in the bundle widget funnel.