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Key Concepts

  • Key Concepts

Understanding these core concepts will help you effectively use the Rich Landing Bundle app and build high-converting bundle experiences.

Bundle

A Bundle is a group of products combined into a single offer that customers can purchase together.
Usage:
You create bundles to increase average order value by encouraging customers to buy multiple products in one purchase.

Steps

Steps define the flow of the bundle-building process, guiding customers through product selection.
Usage:
Used in step-based templates to create a structured experience (e.g., Step 1: Choose Product, Step 2: Add Extras).

Tiers

Tiers are levels of rewards or offers based on quantity or amount.
Usage:
You can create multiple tiers like “Buy 2 → 10% off” or “Spend $200 → Free Gift” to incentivize customers to add more items.

Discount

A Discount is the benefit applied to a bundle based on defined conditions.
Usage:
Supports multiple types such as percentage off, fixed amount, free gift, and shipping discounts to boost conversions.

Widget

A Widget is the frontend UI component displayed on the storefront (e.g., product grid, bundle box, tier selector).
Usage:
Widgets allow customers to interact with the bundle, select products, and see pricing updates in real-time.

Cart Transform

Cart Transform is the logic that modifies how bundle items appear in the Shopify cart.
Usage:
It merges bundle items into a single line item, applies pricing rules, and ensures a clean checkout experience.

Metafield Sync

Metafield Sync connects bundle-related data with Shopify metafields.
Usage:
Used to store and sync additional product or bundle data, ensuring consistency between the app and Shopify store.

These key concepts form the foundation of how the Rich Landing Bundle app works, helping you create flexible, scalable, and high-performing bundle offers.

Last updated April 15, 2026

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