Structured data (SEO)
Controls JSON-LD structured data output that helps search engines display rich results for your store.
Where to find it
- In your Shopify admin, go to Online Store → Themes → Customize
- Click the Theme settings (gear icon) in the left panel
- Click Structured data (SEO)
JSON-LD structured data helps search engines show rich results. Organization and WebSite schema are output site-wide; BreadcrumbList is output on inner pages. Product and blog schema are handled automatically.
Settings
| Setting | What it does | Options / Range | Default |
|---|---|---|---|
| Logo for search engines | Sets the image used as the Organization logo in structured data. Use a square-ish image at least 112px wide. Falls back to the favicon if empty. | Image picker | None |
| Enable Organization schema | Outputs Organization structured data across the entire site. | On / Off | On |
| Enable WebSite schema (with search box) | Outputs WebSite structured data with a sitelinks search box across the entire site. | On / Off | On |
| Enable Breadcrumb schema | Outputs BreadcrumbList structured data on inner pages. | On / Off | On |